Lifestyle, fashion, food, reviews and everything in between!
11 Jul 2025
Great content and good communication! We will definitely be working with you again xx
18 Aug 2025
Heidi was a pleasure to work with - professional, easy to communicate with, and delivered beautiful content.
11 Sep 2025
Great content from Heidi, pleasure to have her on our campaign.
30 Sep 2025
Great content and lovely to work with!
21 Feb 2026
Great to work with 🤗
09 Sep 2025
We have collaborated with Heidi a few times now, and her content is always beautifully created and very aligned with our brand. She has a strong creative vision and consistently delivers high-quality, engaging work that resonates with our audience. During this campaign, communication was more limited despite our attempts to connect across several platforms. While we hadn’t set a firm timeline for delivery, more proactive communication would have helped make the process smoother.
User-generated content, or UGC, refers to authentic content created by customers or creators featuring a brand's products. It is valuable because it builds trust, increases credibility, and provides social proof that influences purchasing decisions. UGC often performs better than traditional advertising because audiences perceive it as genuine rather than promotional.
Gifting campaigns encourage creators to share authentic product experiences with their audiences. This naturally produces diverse content such as reviews, unboxings, and lifestyle posts that brands can repurpose across marketing channels.
Brands can use UGC on social media, websites, email marketing, advertisements, and product pages. This content strengthens credibility across multiple stages of the marketing funnel.
Consumers perceive UGC as unbiased and relatable. Seeing real creators use products provides social validation and reduces skepticism, making UGC highly effective for influencing purchasing decisions.
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