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Kate Kavanagh

Im a Sydney foodie who loves to create fab content! I also dabble in lifestyle and fashion, anything that peaks my interest, and venture to other places as well, sharing all that captures my eye :)

Areas of expertise

Looking to understand how to launch your first gifting campaign?

1. What steps are involved in starting a gifting campaign?

Launching a gifting campaign typically involves defining goals, identifying target audiences, selecting creators, sending products, and tracking content performance. Clear planning ensures efficient collaboration and helps brands achieve measurable results. On #gifted, campaigns can be live in minutes.

2. How do brands define campaign goals?

Brands usually set objectives such as increasing awareness, generating content, collecting UGC, or testing creator partnerships before starting campaigns. Brands on #gifted often are looking for content that can be repurposed across multiple marketing channels or influencer collaborations that will showcase their product to a new and engaged audience.

3. Why is clear communication important during campaigns?

Clear guidelines help creators understand expectations, deliverables, and timelines, ensuring smooth collaboration and consistent results. At #gifted, creators are ranked based on communication style and timeliness which may prioritise suggested creators in the #gifted AI Matching Algorithm.

4. How long do gifting campaigns typically last?

Most campaigns run for several weeks, allowing creators time to receive products, produce content, and share posts. At #gifted, the expected turn around time is two to four weeks to allow creators to complete the content to a good standard.