Creator-generated visuals and storytelling often retain relevance beyond the original campaign, particularly when usage rights allow repurposing across social media, websites, or paid channels. Because this content reflects real-world product interaction, it may continue supporting credibility and engagement over time, extending the value of each gifting collaboration beyond initial publication.

All creator assets are stored in the #gifted Completed Content Gallery and can be filtered by type, platform, date, and more. Content obtained on a #gifted Pro or Pro+ plan comes with licensing rights which allows you to repurpose content broadly. On #gifted Grow Plans, your content is stored and managed by campaign and can be viewed and organically repurposed from there.

In some cases, repurposing creator content may reduce reliance on new photo or video production. However, effectiveness depends on rights, quality, and relevance to future campaigns rather than cost savings alone.

Not always. Reuse potential depends on execution quality, alignment with brand standards, and agreed permissions. As #gifted facilitates contra gifting campaigns, the partnerships may not always produce content that is of quality for ads.