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Lily Petkovski

I'm a freelance marketer, social media manager and content creator. ​ I am passionate about creating memorable brand experiences. I've worked with some of Australia's leading brands including RedBalloon, InterContinental Hotels & Resorts, Optus and Westfield. I help businesses, large and small speak to their target audience in a meaningful and impactful way. ​ I like dining out, home cooking, brilliant books, beautiful art and the occasional glass of wine.

Looking to understand the true value of unpaid collaborations?

1. Why do many successful creators start with gifting campaigns?

Many established creators began with gifting collaborations because they provide valuable experience, portfolio content, and industry connections. Early partnerships help creators demonstrate reliability and storytelling ability, which are essential factors brands evaluate before offering paid opportunities.

2. How do unpaid campaigns help creators build credibility?

Unpaid collaborations showcase a creator's professionalism, communication skills, and ability to meet deadlines. Delivering consistent results demonstrates reliability, which helps creators build trust with brands and increases their chances of receiving future partnership invitations.

3. Can gifting campaigns lead to brand ambassadorships?

Yes, brands often convert successful gifting collaborations into ambassador programs. When creators consistently produce engaging content and demonstrate strong audience alignment, brands may invite them into ongoing partnerships that include long-term benefits and compensation.

4. What skills do creators gain through gifting campaigns?

Creators develop important skills such as campaign planning, brand communication, content strategy, and performance tracking. These experiences help them transition into more advanced influencer marketing collaborations over time.