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Luke Calopedos

Meet Joe and Luke, Sydney based food, travel and lifestyle bloggers with a serious case of famished wanderlust. One Italian & one Greek, sharing our love of food and travel from around the world. Founded in April 2014, we have a following base that’s exponentially growing larger each day. Whether it’s fine dining, brunch eating, searching for hidden gems or visiting the latest, trendiest or unknown & unique travel destinations – we’ll eat it, we’ll travel there and we will blog about it.

Want to maximize the value you get from every gifting campaign?

1. How can creators make the most of gifting collaborations?

Creators should treat gifting campaigns professionally by planning content, understanding brand messaging, and delivering high-quality storytelling. Consistency and thoughtful content production increase the likelihood of repeat partnerships and long-term collaboration opportunities.

2. Should creators track performance of gifting content?

Yes, tracking metrics such as engagement, reach, and audience feedback helps creators understand what works best. Sharing insights with brands demonstrates professionalism and strengthens relationships, increasing the chance of future collaborations.

3. How does authenticity impact gifting success?

Authentic content resonates more strongly with audiences and builds trust. Creators who genuinely use and recommend products create more effective campaigns, leading to better engagement and stronger brand relationships.

4. Can creators negotiate terms in gifting campaigns?

Yes, creators can discuss content expectations, timelines, and deliverables before accepting collaborations. Clear communication ensures mutual understanding and helps build professional partnerships.