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Michael Ohannes

Accumulated a following of over 70k across my platforms through my unique photos and authentic captions. I'm a very optimistic individual and love to be creative with everything I do. I post vibrant content to depict my positive attitude and love for life and also to target my niche with lifestyle-type content. I'd describe myself as a fancy foodie and explorer! Feel free to reach out to me to discuss more! :)

Want to understand how gifting fits into the influencer marketing funnel?

1. Where does creator gifting sit in the marketing funnel?

Creator gifting plays an important role in the awareness and consideration stages of the marketing funnel. It generates authentic user-generated content, builds brand credibility, and introduces products to new audiences. For creators, participating in gifting campaigns helps establish visibility while demonstrating their ability to deliver impactful content.

2. Why do brands start collaborations with gifting first?

Gifting allows brands to test creator relationships before investing in paid partnerships. It provides a low-risk way to evaluate content quality, communication, and audience response. Successful gifting campaigns often evolve into paid collaborations once brands identify creators who consistently deliver strong results.

3. How does gifting content support long-term collaborations?

Content created during gifting campaigns can serve as proof of performance. When creators demonstrate reliability and audience engagement, brands are more likely to extend future partnerships. Over time, this builds a professional track record that supports ongoing collaboration opportunities.

4. Can gifting campaigns improve a creator's portfolio?

Yes, gifting campaigns provide valuable portfolio content that demonstrates versatility and collaboration experience. High-quality branded content helps creators showcase their storytelling ability and professional standards, making them more attractive to future brand partnerships.