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Nicole Langford

Hi I’m Nikki , after working in perth for 7 years in the fashion industry I came home to my farm town in the central Wheatbelt because I want to save to travel . I’m this time I in lightened the spark of my first ever LOVE and let’s say I never left farm life and married a farm . Three children later I discovered the love of photography after loosing my mum to leukaemia . I saw the world through a lens differently and started documenting it on Instagram, which lead me to where I’m am today.

Want to understand how gifting compares to paid influencer campaigns?

1. Is influencer gifting as effective as paid influencer marketing?

Influencer gifting can be highly effective, especially for awareness and content generation. While paid campaigns provide guaranteed deliverables, gifting often produces more authentic storytelling and stronger audience trust. Many brands use gifting as a first step to identify high-performing creators before investing in larger paid partnerships.

2. When should brands choose paid campaigns instead?

Paid campaigns are ideal when brands need guaranteed reach, strict messaging control, or measurable sales conversions within a short timeframe. #gifted campaigns focus on genuine advocacy and social proof while building a diverse content gallery. If a brand prefers to brief creators with strict guidelines and deliverables, a paid campaign may be the better approach.

3. Can gifting and paid campaigns work together?

Yes, many brands combine both strategies, using gifting to discover creators and paid campaigns to scale proven partnerships. Many brands and creators on #gifted are running and participating in paid and contra campaigns.

4. Which approach delivers more authentic content?

Gifting typically produces more natural, relatable content because creators genuinely choose to participate. As creators opt in to campaigns on #gifted, they may be more aligned with brands and products than if they were paid or reached out to cold. This may result in stronger content that drives advocacy.