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Samantha Gilmore

Hi I’m Samantha (Sam) and I’m a mama to 3 little babes; Emilie, Lawson and Archer. I live in NSW where we run the family farm which consists of stud sheep and cattle. I have a passion for photography which is why I love the creative outlet my Instagram (@wearethegilmores) has given me. It gives me the opportunity to continue to learn and grow as a creator while enjoying the amazing little community I have grown over the years.

Curious how gifting campaigns support brand storytelling?

1. How does creator gifting enhance brand storytelling?

Creators showcase products within real-life contexts, making brand stories more relatable and engaging. Their unique perspectives help brands communicate value in authentic ways that resonate with audiences.

2. Why is storytelling important in influencer marketing?

Storytelling helps audiences emotionally connect with products, making content memorable and persuasive. #gifted creators can support storytelling through content that showcases products in use, get ready with me routines, and unboxings.

3. Can diverse creators strengthen brand narratives?

Yes, collaborating with varied creators introduces multiple perspectives, expanding brand reach and relatability. #gifted has over 4,000 creators with diverse audiences, experiences, and niche focuses. Most consumer goods brands will be able to find a strong creator partnership on #gifted.

4. How does storytelling impact audience engagement?

Compelling stories encourage interaction, sharing, and stronger audience connections. Collaborating with #gifted creators may increase audience engagement through stronger social proof and powerful storytelling.