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Shane Exton

Melbourne Foodies IG @espy_eats with 10k followers of our food and hospitality content. Frequent travellers and enthusiastic home cooks & entertainers. We love promote delicious dining and drinking venues and love to try new things at home

Areas of expertise

Want to understand how brand collaborations actually work on #gifted?

1. How do creators apply for gifting collaborations on #gifted?

Creators browse available campaigns and submit collaboration requests directly through the platform. They can include personalized messages, portfolio links, and content ideas. Brands review applications based on fit, engagement, and audience alignment before approving creators and shipping products for content creation.

2. What types of creators can join #gifted campaigns?

Creators of all sizes can participate, including nano, micro, macro, and niche specialists, but influencers must have a minimum following of 3,000 on Instagram or 10,000 on TikTok. Brands often prioritize relevance and authenticity over follower count. Whether creators focus on lifestyle, fashion, tech, or fitness, gifting campaigns exist across diverse industries to match different content styles.

3. How do creators choose which #gifted campaigns to join?

Creators should prioritize campaigns that align with their niche, audience interests, and personal brand values. Selecting relevant collaborations leads to more authentic content, stronger engagement, and long-term brand relationships. Careful selection also helps maintain credibility and audience trust.

4. What happens after creators receive gifted products?

Creators produce agreed content such as posts, videos, or stories according to campaign guidelines. They typically share content within a specified timeframe, tag the brand, and may provide performance insights. Successful delivery often leads to repeat collaborations and future opportunities.