Writing the Perfect Pitch to a Brand

You’ve found a great brand on #gifted and you want to collaborate. That’s a great start. Now you need to catch their eye and make yourself the obvious choice for a contra gifting collaboration.

So, how do you catch their eye?

Wait, don’t answer that question (we’ve already answered it for you). Read on to learn how to write the perfect pitch on #gifted.

Be clear on what you can offer

Let the brand know exactly what you can offer in exchange for their product or service.

For example, you may take incredible photos so you feel comfortable pitching 1 x In-feed Instagram post plus 1 x Amazon review. Or, you might be a pro when it comes to video content and decide to pitch 1 x TikTok video and 2 x Instagram stories with a swipe up. Be clear on the exact output you’re offering so your favourite brands can make informed choices based on your strengths.

Wondering what a fair gifting exchange looks like? Click here to learn how to pitch yourself to the best brands

Keep it short and sweet

Keep your pitch around 3 to 4 sentences at most.

Length isn’t strength when a brand is comparing applicants, so make your #gifted pitch an elevator pitch. That means it should be quick and easy for brands to see why you’re the right influencer to collab with without having to read through a novel to learn why.

Get specific with your qualifications

Brands want to know that the influencers they partner with can help drive interest, clicks, and sales. So tell brands why you (and your audience) are a great match for their goals.

Niche metrics can help you land more successful collaborations, so focus on what makes you the best collab partner. For example, if you’re pitching to a makeup brand, try telling them that over 70% of your followers are female. Or, if you’ve got your eye on an activewear brand, let them know you’re a full-time personal trainer too!

It’s not enough to just *want* to collab, you’ve got to convince brands that you’re a natural fit.

Looking to get more out of #gifted? Click here to learn how to build long-term relationships with the world’s best brands

Example pitches to get your creative juices flowing

Pitching to brands is a skill that takes practice. Remember to keep your approach short and sweet and stay focused on what you can do for a brand (rather than how much you love the brand).

Here are a few example pitches to use as inspo:

EXAMPLE PITCH #1

“Hi Bailey Nelson! I’m heading off on holiday to Ibiza and would love to snap some great content of your sunnies on the beautiful white beaches while I'm there. I can provide 1 x In-feed post on Instagram and 1 x TikTok video, as well as a written review on your website. Thanks!”

EXAMPLE PITCH #2

“Hi ModelCo! I’d love to try your new foundation, and my follower base is 65% female and 75% Australia-based. I would love to do 3 x Instagram stories with swipe-up links, and a blog on my website which is all about affordable beauty. Thanks!”

Congratulations! You’re ready to put together a pitch that’s impossible to ignore.

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