What is Influencer Gifting? What Influencers Need to Know

Contra, or gifting, is an unpaid collaboration between a brand and an influencer, reviewer, or journalist. The brand provides a product or service for free (the gift) in exchange for an authentic review from an influencer (that’s you). This exchange can be targeted across social media platforms, including:

Instagram
TikTok
Facebook
LinkedIn

Influencer gifting may also be implemented for use in blogs, in print (particularly for journalists), or testimonials on a brand’s own website.

What is the cost of influencer gifting?

Like all great gifts, influencer gifting is free.

In a contra or gifting collaboration, the brand doesn’t control the narrative or type of content shared. If the brand asks to control what, when, and how you review the product or service or asks for content approval before you post, then that would be a paid campaign.

Instead, #gifted connects the best brands with the best influencers to create authentic user-generated content (UGC), written reviews, and testimonials about a range of products or services from a variety of influencers (that’s where you come in).

Put simply, influencer gifting involves no monetary exchange between two parties, but endless opportunities for both influencers and brands.

Wondering what a fair gifting exchange looks like? Click here to learn how to pitch yourself to the best brands

Why influencers should engage in gifting campaigns

Gifting is a great way for you to access products and services that you’d normally pay for, like hotels, hairdressing, fashion outfits, beauty products, and more.

Each contra collaboration offers you the opportunity to try new brands or experiences at no cost to you in exchange for reviewing them for your audience. This makes a gifting campaign an exciting way to showcase new brands, products, and services to your followers and create engaging content that builds your authority and credibility.

Looking to get more out of #gifted? Click here to learn how to build long-term relationships with the world’s best brands

If you’re ready to be rewarded for your social clout with gifts and experiences from the brands you love, then it’s time to start getting #gifted.

Congratulations! You’re ready to start connecting with the world’s best brands.

Click here to browse gifting opportunities

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What Is Contra Collaboration/Influencer Gifting?