What Is Contra Collaboration/Influencer Gifting?
You’ve worked hard to build a loyal audience who hangs on your every word. Isn’t it time you were rewarded for it? Discover how influencer gifting can connect you with the products and brands you love.
Contra, or gifting, is an unpaid collaboration between a brand and an influencer, reviewer, or journalist. The brand provides a product or service for free (the gift) in exchange for an authentic review from an influencer (that’s you). This exchange can be targeted across social media platforms, including:
- TikTok
Influencer gifting may also be implemented for use in blogs, in print (particularly for journalists), or testimonials on a brand’s own website.
What is the cost of influencer gifting?
Like all great gifts, influencer gifting is free.
In a contra or gifting collaboration, the brand doesn’t control the narrative or type of content shared. If the brand asks to control what, when, and how you review the product or service or asks for content approval before you post, then that would be a paid campaign.
Instead, #gifted connects the best brands with the best influencers to create authentic user-generated content (UGC), written reviews, and testimonials about a range of products or services from a variety of influencers (that’s where you come in).
Put simply, influencer gifting involves no monetary exchange between two parties, but endless opportunities for both influencers and brands.
Wondering what a fair gifting exchange looks like? Click here to learn how to pitch yourself to the best brands
Why influencers should engage in gifting campaigns
Gifting is a great way for you to access products and services that you’d normally pay for, like hotels, hairdressing, fashion outfits, beauty products, and more.
Each contra collaboration offers you the opportunity to try new brands or experiences at no cost to you in exchange for reviewing them for your audience. This makes a gifting campaign an exciting way to showcase new brands, products, and services to your followers and create engaging content that builds your authority and credibility.
Looking to get more out of #gifted? Click here to learn how to build long-term relationships with the world’s best brands
If you’re ready to be rewarded for your social clout with gifts and experiences from the brands you love, then it’s time to start getting #gifted.
Congratulations! You’re ready to start connecting with the world’s best brands.
Start #gifting with the worlds best influencers and creators.
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