Gearing up to post your new #gifted content? Knowing how to properly post content, attribute influencers, and acknowledge ownership is crucial - but it’s not difficult. Not with #gifted.
#gifted is the quickest and easiest way to get high-quality user-generated content (UGC) showing your brand in a range of different real-life situations.
This authentic representation makes it easier for your potential customers to visualise themselves doing the same thing (i.e. using and LOVING your products). That’s one of the qualities that makes UGC so valuable!
However, it’s important you properly credit influencers and creators when using or repurposing UGC, so we’ll break down the process for you.
You already know how to post content on Instagram, Facebook, and every social media platform you use, so we don’t need to cover that. However, there are rules around what you can and can’t do with your #gifted content.
When an influencer creates content for you as part of a gifting campaign, you’re able to repost this content on your social media channel for organic use only (but not for paid promotion or ads). The influencer/creator and #gifted must also be credited.
Wondering if an influencer is right for your brand? Click here to learn why you should (or shouldn’t) be using influencers
If you want to use your #gifted content for any other purposes (for example, digital ads, website images, newsletters, print ads, or boosted posts) then the influencer/creator needs to be paid for the license to their work.
And since #gifted is designed to make content creation and influencer partnerships simple, you can upgrade your usage rights directly in the ‘Licence Content’ section of #gifted.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.