Where Can You Use Your #gifted Content?

#gifted is the quickest and easiest way to get high-quality user-generated content (UGC) showing your brand in a range of different real-life situations.

This authentic representation makes it easier for your potential customers to visualise themselves doing the same thing (i.e. using and LOVING your products). That’s one of the qualities that makes UGC so valuable!

However, it’s important you properly credit influencers and creators when using or repurposing UGC, so we’ll break down the process for you.

How to post your new #gifted content

You already know how to post content on Instagram, Facebook, and every social media platform you use, so we don’t need to cover that. However, there are rules around what you can and can’t do with your #gifted content.

When an influencer creates content for you as part of a gifting campaign, you’re able to repost this content on your social media channel for organic use only (but not for paid promotion or ads). The influencer/creator and #gifted must also be credited.

Wondering if an influencer is right for your brand? Click here to learn why you should (or shouldn’t) be using influencers

If you want to use your #gifted content for any other purposes (for example, digital ads, website images, newsletters, print ads, or boosted posts) then the influencer/creator needs to be paid for the license to their work.

And since #gifted is designed to make content creation and influencer partnerships simple, you can upgrade your usage rights directly in the ‘Licence Content’ section of #gifted.

Simple!

Congratulations! You’re up to speed on using #gifted content with proper attribution and licensing.

Click here to create a gifting campaign now