Why Use influencers?

Influencer marketing gives your brand the opportunity to engage with a hungry community of potential customers. More than one-off sales, the right influencer can turn their loyal followers into your new brand advocates.

At the same time, influencer marketing leaves behind the often expensive and difficult parameters set out by traditional forms of advertising. Forget the challenge of a Google Ads budget or pages of dry SEO reports. Influencers offer proven tangible benefits.

The result?

An alternative path to building a strong and loyal following and an average of $5.78 earned in revenue for every $1 spent.

What are the benefits of using influencers?

More than a buzzword, influencers are at the heart of a $13.8 billion dollar industry. As customers become more distrusting of ads and more trusting of their favourite influencers, the benefits of using influencers are many - and we’ve rounded up our favourites:

Develop Authority: Influencers give all brands an equal opportunity to position themselves as authoritative leaders within an industry. When customers trust you, they’re more likely to do business with you.

Improve Content Quality: Working with an influencer will help you create high-quality and authentic content at scale. When your content is trusted and respected, so is your brand.

Expand Reach: Influencers come with an already built-in fan base. With their followers, you have the opportunity to share your brand’s story with a greater audience than ever before.

Increase sales:  Whilst some brands struggle to create a long-lasting, trusting relationship with their customers, an influencer already has it. When an influencer leads their followers towards your brand, sales go up.

Keen to partner with an influencer but unsure what to gift? Click here to find out what a fair gifting exchange looks like

Influencer marketing statistics worth knowing

We’re not here to bore you with numbers (we’re too busy helping brands create awesome #gifting campaigns for that). But we found a few numbers that stand out. Did you know...

• 93% of brands use influencer marketing as part of their marketing strategy
• 95% of brands believe influencer marketing to be an effective tactic
• 49% of customers depend on influencer recommendations for products and services
• 71% of customers are more likely to make a purchase based on a social media recommendation

Influencers are marketing powerhouses for your brand. Their loyal audiences trust influencer content more than they trust traditional ads, so now is the perfect time to start creating mutually beneficial influencer partnerships.

Congratulations! You’ve got the facts & figures behind successful influencer collaborations, now it’s time to blow those figures out of the water.

Click here to create a gifting campaign now