LGBTQ+ Creators are Leading the Charge Back in the day, queer representation in media was practically nonexistent. When LGBTQ+ characters did appear, they were often the butt of jokes or reduced to stereotypes. Remember Jack McFarland from ‘Will & Grace’ or Stanford from ‘Sex and the City’ ? Lovable, but often just the comedic relief.
But times have changed. Social media has revolutionised how LGBTQ+ voices are heard and celebrated, providing a powerful tool for the community to come together, build supportive networks, and challenge outdated stereotypes. We listen as they share their stories, amplify their voices, and make inclusivity the new norm.
We've witnessed spearhead LGBTQ+ influencers like James Charles redefine beauty standards and bring LGBTQ+ representation to the forefront. Starting as a queer 17-year-old posting makeup tutorials from his bedroom floor, James now has 23 million followers and major brand partnerships. NikkieTutorials ' coming out video ‘I’m coming out’ revealed her transgender identity and has garnered over 37 million views, significantly boosting visibility for the trans community.
People want to follow the lives of LGBTQ+ influencers, hear their stories, and rise with them. Partnering with LGBTQ+ creators isn’t just a trend; it’s a necessity. Brands that embrace diversity resonate more deeply with consumers, especially Gen Z and millennials who value authenticity and representation. As a 2020 survey noted, 15.9% of Gen Z and 9.1% of millennials in the U.S. identified as LGBT. Partnering with LGBTQ+ influencers allows your brand to reach a wider, more diverse audience and fosters connections with consumers who prioritise inclusivity.
12 Inspiring LGBTQ+ Influencers on #gifted You Need to Know
A former Australian Beach Sprinter & World Champion, Katie is an absolute force in health, wellness and self-development. She empowers her followers and the LGBTQ+ community with motivational content and actionable fitness advice. From her liberating head shave to her 'Better for it' Podcast, Katie's journey is all about breaking barries and embracing authenticity.
Meet Bobbi Lockyer, the queer Aboriginal artist turning heads with her boundary-pushing style. Bobbi blends her love for community and the ocean into her art that speaks to social justice and Indigenous rights. Named NAIDOC Artist of the Year in 2021, her work has graced Vogue and the Paris Fashion Week runway. Connect with Bobbi for colorful, creative content that’s anything but ordinary.
Ready for some fun and adventure? Meet Tommy, the vibrant personality behind @tomgraam! His feed is a delightful mix of lifestyle and travel snaps, brimming with relatable content. He’s also the inspiring host of the Anxiety-Free Podcast, sharing his journey with anxiety. From summer fits to fitness tips, Tommy is your go-to for a blend of fun, fashion, and real talk.
Joe and Luke, the dynamic duo behind Sydney’s hottest food, travel, and lifestyle blog! They’ve eaten at thousands of Australia’s best restaurants, cafes, bars, and food trucks, providing top-notch food and travel inspo. Perfect for restaurants or food brands, Joe and Luke showcase products with infectious enthusiasm, creating great UGC content.
The fabulous winner of RuPaul’s Drag Race Down Under and an unstoppable force in the drag world! With a staggering 3.3m reach on reels, Spankie is an entertainer who can seamlessly transition from menswear and health to beauty and gadgets. Known for her physical performances, she’s a master of fast stories and engaging reels, ready to bring any brand to life.
The sydney-based makeup guru shares his love for beauty with the world. Ken’s feed is a colourful, make-up heaven! Offering expert tips and relatable advice - he’s the go-to for anyone looking to up their beauty game.
The international queer non-binary model, published writer and content creator (phew!). From rocking the runway at MFF to making waves at Mardi Gras, Jonti’s journey is one of authenticity and bold self-expression. Her feed is a treasure trove of captivating fashion moments, heartfelt reflections, and collaborations. Perfect for brands seeking a unique flair and undeniable charm.
The Rainbow Babes, an inspiring LGBTQIA+ family lighting up feeds with love, advocacy, and a touch of magic! Together with their adorable baby Harlow, they champion equality, mentor youth, and advocate for improved health outcomes within the LGBTQ+ community.
Perfect for your fashion moment, Isaias is a model known for his engaging videos on fashion, dining, and nightlife. Whether he’s savoring gourmet dishes or enjoying luxurious events, his content is always stylish and dynamic. Ideal for brands looking to connect with a trendy audience.
If you like health and happiness, Holly’s your girl. The LGBTQ+ dancer and mental health activist passionately advocates for the link between mental, physical, and social well-being, inspiring her strong, young female audience to live their best lives. A proud lululemon ambassador, she creates impactful and inspiring content.
The LGBTQ+ couple that are huge on TikTok - people are obsessed with their relatable lesbian-couples content. Adding a little bit of bright to everyone’s day.
Gay dads, documenting their journey as they navigate dad life together - Mark and Christian share their life with their 80k+ followers and what comes with being LGBTQ+ parents to little ones in relatable touching content, as they openly write letters to their children, and share their advocacy stand points.
How can I find great LGBTQ+ Influencers? It probably feels overwhelming to even know where to begin. Where can you find a large stack of influencers who identify as LGBTQ+ without spending ages scrolling through Insta profiles, building spreadsheets, and negotiating contra exchange? 🤯
Enter #Gifted – your all-in-one platform to streamline influencer gifting. With over 5000 vetted influencers on board and a demographic targeting feature, finding the perfect match has never been easier. Just set your attributes to your specified sexuality, and get ready to be flooded with quality LGBTQ+ influencers ready to promote your brand.
Say goodbye to the hassle and hello to seamless collaborations with #Gifted!
