When a creator posts about your product, they're putting it in front of an audience that already trusts them, and every post they make is content you keep and reuse in your paid ads, product pages, and across email and socials. On #gifted you send product, creators make the content, and no cash changes hands between you.
A first gifting campaign comes down to two calls: which products to gift, and what to set as the gift value so creators want to apply. Both get easier once you can see what creators respond to across a whole platform, which is exactly the reference #gifted brings to your first campaign launch.
You enter your website on the #gifted homepage, and #gifted selects giftable products from your store, writes the gift listing, and suggests a gift value based on what performs with creators. You review it, adjust anything you want, and launch. Your first campaign goes live off real platform data in a few minutes, in front of a base of over 10,000 vetted creators.
How to set up your first gifting campaign Enter your website. From the #gifted homepage, you enter your website and #gifted scans your store, pulls the products that gift well with creators, writes the gift listing, and suggests a gift value based on what performs on the platform. What to gift and what it's worth are sorted before you make a single decision.See how your gift looks to creators. #gifted lays out campaign options showing the gift name, imagery and description exactly as creators will see them. You pick the version that fits your brand or build the campaign manually if you'd rather shape it yourself.Sign up and launch. Your brand details are already filled in from the scan, so signup asks little of you. You review the gift, connect your Shopify store if you have one so product and fulfilment details carry across automatically, and send the campaign live to #gifted's vetted creators.Choose creators as applications come in. Creators start applying soon after you launch, and you select the ones who match your audience and your brand. You send out product, their content comes back, and your owned library of creator content grows with every collaboration.Who this helps Brands new to influencer gifting get the clearest lift. The guided setup lets you launch without already knowing what makes a strong gift listing or how to price a gift for creators, so a first campaign stops being a research project.
Shopify brands skip the manual product and fulfilment entry, since connecting your store carries that information across for you.
Established brands that already run gifting can spin up new campaigns on short notice, when a product drops or a sale period approaches, without routing every launch through a full manual build.
The flow adjusts to how much you want to control, so a solo founder and a large marketing team can both get a campaign live in the same short window.
A timely reason to start now Black Friday and Cyber Monday reward brands that already have creator content ready when the traffic arrives. Launching a gifting campaign today gives creators time to apply, receive your product, and post before the peak, so you go into the sale period with content you can run across your own channels. The holiday rush is the immediate case, and the same setup helps any time you want to get product into creators' hands.
Get your first campaign live If working with creators has been on your list without an obvious place to start, this removes the guesswork. Head to the #gifted homepage, enter your website, review the campaign built for you, and go live in minutes.
FAQs How do I start an influencer gifting campaign? From the #gifted homepage, enter your website. #gifted selects giftable products from your store, drafts the gift listing, suggests a gift value, and fills in your brand details, so you review everything and launch within a few minutes.
Do I pay creators on #gifted? No. #gifted runs on gifting, so you provide product and creators make content in return, and no cash goes to the creators.
Who are the creators, and how are they vetted? Every creator is vetted before joining #gifted, and your gift is shown to creators who match the categories and audience you choose, so applications come from creators who fit your brand.
Do I need a Shopify store to run a gifting campaign? No. A Shopify connection makes fulfilment smoother because your store links directly, and you can still set up and launch from your website without one.
Is gifting a good fit for a brand that's new to working with creators? Yes. The setup lets you launch without prior gifting experience, and gifting product for content is a low-commitment way to test creator marketing before you scale it up.
When should I set up a gifting campaign for the holiday season? As early as you can before Black Friday and Cyber Monday. Creators need time to apply, receive your product and make their content, so an earlier launch means your creator content is ready before the sale period begins.
.png)
