So, What is Content Licensing? Content licensing is basically the magical key that unlocks the full potential of the content you’ve got in your hands. Without it, your UGC and influencer content is like a VIP ticket to an exclusive party - but you’re stuck in the lobby because you didn’t get the wristband.
Here’s why you should care to have it:
Use content across your Paid Social Have the ability to use UGC and the content you receive across your paid social channels. Instagram Ads are known to perform better with the use of UGC .
As per Kargo commerce :
44% of consumers say they trust UGC more than any other form of content.56% are more likely to click on a user-generated image than a traditional adPeople love seeing the real deal, not overly polished traditional ads. UGC and influencer content feels like a recommendation from a friend, and that’s exactly what gets people clicking, converting and coming back for more.
1. No Surprises Imagine getting a cease and desist because you used a piece of content without proper rights. Yikes! Content licensing ensures you’re all good to go, avoiding any legal drama that could turn your dream marketing campaign into a nightmare.
2. Maximise your ROI When you’ve got full rights, you’re not just using the content once and tossing it away. You can repurpose, remix and reuse it across multiple channels, squeezing every last drop of value out of the UGC.
Why Go PRO with #Gifted for Content Licensing? So, here’s the thing: If you’re sliding into an influencer’s DMs the old-school way, you’ll likely get hit with their fees for creating content, and brace yourself for an extra quote if you want to snag the content licensing rights. Because yep, that’s usually an add-on—like guac, but for your marketing budget. 🥑
A general benchmark of what Influencers charge for licensing rates:
Ready to PRO Up? With the #Gifted PRO Subscription - monthly you pay $349, and receive content licensing rights to absolutely all the content your influencers make for you. Yep, you read that right - all the content your influencers create is yours to:
Splash across your website. Put in your email campaigns. Use across your paid socials.
While the Starter & Grow memberships are great for building buzz - if you’re serious about scaling up, you will need the PRO package.
The UGC our brands are using through #Gifted
