What in the world is Content Licensing, and why should you care?

Okay, picture this: You’ve just scored some absolutely fabulous UGC (that’s user-generated content for the uninitiated) from influencers who are out there making your product look like it’s the next best thing since avocado toast. But wait - can you actually use the content whenever and wherever you like? Not so fast, my friend. That’s where content licensing steps in to save the day.