December is messy, especially when your team is winding down, your calendar is filling up with end-of-year admin, and the idea of managing one more marketing channel through the break feels like a stretch. Pausing your gifting subscription feels like the obvious move.
We get it and we also know that the brands who stay active through December are the ones that walk into January with momentum, content, and creator relationships already working for them. The brands that pause spend January rebuilding what they had in November.
The holiday break doesn’t have to mean more work. On #gifted, it can mean the opposite.
Gifting over the holidays takes less effort than you think One of the biggest reasons brands pause over December is the assumption that gifting needs hands-on management through the break, it really doesn’t.
Your gift listing keeps running while your team is on leave. Creators browse, apply, and get matched to your brand through the platform. When they create content, it lands in your inbox ready for you to review whenever you’re back online. You’re not briefing an agency, managing a campaign in real time, or approving ad creative on a deadline. You’re shipping products and letting creators do what they do best.
If your product can still go out the door over the holidays (and for most brands, it can), your gifting can keep running with minimal oversight. That makes #gifted one of the lowest-maintenance marketing channels you can keep live through December.
Holiday creator content is a Q1 goldmine (especially on Pro/Pro Plus) Creators are producing some of their most engaging content over December and January. Boxing Day hauls, summer lifestyle posts, “new year reset” routines, January goal-setting content. These are the formats that get saved, shared, and watched on repeat. And if your product is in them, you’re building a library of seasonal UGC that stays relevant for months.
For brands on Pro or Pro+ plans, this content comes with full licensing rights. That means every piece of creator content from the holiday period can be repurposed across your paid social, your website, your email campaigns, and your marketing channels through Q1 and beyond.
And the shelf life goes further than most brands realise. Summer lifestyle content is evergreen. A creator shot of your product at the beach, on a picnic, or in a backyard setting works in paid ads year after year without looking dated. Christmas content can be pulled back out for next year’s holiday campaigns or reused for Christmas in July promotions. One month of gifting over the December break can produce content you’re still running twelve months later.
Brands that pause over December miss this window entirely. They come back in January with an empty content folder and have to start from scratch while their competitors are already running licensed UGC from the holiday period.
What January looks like when you stay active vs. when you pause If you keep your gifting live through December, January feels like a continuation. You have fresh creator content coming in. Your brand has been showing up in holiday and new year feeds while others went quiet. You’ve got warm relationships with creators who know your product and are ready to collaborate again. Your content library is full. Your Q1 marketing has fuel in the tank.
If you pause in December and resubscribe in January, the picture is different. You’re setting up your gift listing again, waiting for creators to discover your brand, and competing with every other brand that just came back online at the same time. Your first piece of creator content is weeks away. Your content pipeline is empty. And the holiday UGC window, the one that would have given you licensed content for the next three months and beyond, is gone.
Creators are looking for collaborations right now When brands pull back over the holidays, creators have fewer gifting options in their feed. That means the brands that stay active get access to creators who might normally be in high demand. The competition for creator attention is at its lowest in December, and that dynamic reverses the moment everyone comes back in January.
For Pro and Pro+ brands, this is especially valuable. You’re securing full licensing rights on UGC created during one of the most content-rich periods of the year, at a time when creator availability is at its peak.
Make the holiday window work for you You don’t need to change your entire approach for the season. A few small moves will make sure your gifting delivers over the break.
Give your brief a seasonal angle. Connect your product to a holiday or new year moment. How does it fit into a Boxing Day haul, a summer routine, a January reset? Creators respond to briefs that give them a seasonal hook, and it makes their job easier.
Think about the content you’ll want all year. December gifting isn’t just about Q1. Summer product shots, Christmas unboxings, and holiday lifestyle content are all reusable. Summer UGC slots straight into ads year-round. Christmas content comes back around for next December or Christmas in July. On Pro and Pro+ plans, you hold full licensing rights, so that content keeps working for you every time the season rolls back around.
Stay responsive when you can. Creators work on their own schedule over the break. Even a quick reply when you’re checking in keeps the relationship warm and signals that your brand is engaged and professional.
Let creators lead the creative. Holiday content performs best when it feels personal. Share your product details and brand story, and give creators the freedom to show it off in a way that fits their audience. The strongest holiday UGC comes from creators who had room to make it their own.
Keep your gifting live and start 2027 ahead December gifting is low-effort, high-return, and one of the easiest ways to enter the new year with content, momentum, and creator relationships already in place. Your #gifted subscription is already doing the work. Keep it running through the break and let your creators carry your brand into the new year.
FAQs
Will creators still be active over the holidays? Yes. Holiday and new year content is some of the highest-engagement content creators produce all year. They’re planning gift guides, hauls, reset routines, and fresh-start posts, and they’re looking for products to feature.
Should I change my brief for the season? A small seasonal adjustment goes a long way. Frame your product around how it fits into someone’s holiday, summer, or new year routine. That gives creators a clear hook to work with, and you don’t need to rewrite anything from scratch.
Can I use holiday creator content in my paid ads? On Pro and Pro+ plans, you have full content licensing rights to all content created through your #gifted collaborations. Holiday UGC can be repurposed across paid social, email, your website, and other marketing channels. Summer and Christmas content in particular has a long shelf life and can be reused across future seasons.
What if I’ve already paused? You can reactivate and get a gift live quickly. The sooner you’re back, the less ground you need to make up heading into the new year.
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