Influencer marketing is one of the most powerful tools in your marketing toolbox. Discover how to use influencer gifting on #gifted to help your brand grow.
Contra, or gifting, is an unpaid collaboration between a brand and an influencer, reviewer, or journalist. The brand (that’s you) provides a product or service for free (the gift) in exchange for an authentic review. This exchange can be targeted across social media platforms, including:
Influencer gifting may also be implemented for use in blogs, in print (particularly for journalists), or testimonials on a brand’s own website.
Wondering if an influencer is right for your brand? Click here to learn why you should (or shouldn’t) be using influencers
Like all great gifts, influencer gifting is free.
In a contra or gifting collaboration, your brand doesn't control the narrative or type of content shared (this relationship is only possible as a paid engagement where an influencer is paid to promote your product or service in a particular way).
The resulting contra collaboration is authentic and provides value across multiple branded touchpoints. For example, influencer gifting generates a range of authentic user-generated content (UGC), written reviews, and testimonials about your products or services. The more influencers you gift, the greater the reach of your branded content.
Put simply, influencer gifting involves no monetary exchange between two parties, but endless opportunities for both brands and influencers.
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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
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