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Create a beautifully presented gifting campaign that clearly lists the exchange deliverables, to attract influencers or content creators who want to collaborate.
Get exposure to over 5,000 of the world's best creators to launch or promote your food, fashion, beauty, tech, fitness, homewares, travel or lifestyle brand.
Gift seamlessly from your store’s Shopify catalogue, manage inventory and fulfillment for your gifts all in one place.
Get your product in the right hands fast. No more trawling Instagram, messy DM’s and crossing your fingers!
“Gifting has accelerated Koala’s creator program by enabling us to connect to thousands of talented influencers and creators. Many of the gifting campaigns have resulted in high quality content that has gone on to be reused in our ad channels, and were some of our highest converting ads. I highly recommend brands to use it too.”
“Contra gifting has been seamless for us from start to finish. We've had talent approaching us and generating excellent content. It’s so lovely to show our garments on different types of women!.”
“It was great to have influencers that actually want to create content & reviews on the product in return for gifting, vs the current strategy of searching for influencers who fit into my brands & hope for the best when we send to them.”
“We’re a small label so cannot afford to do many paid collabs, so gifting has been really great! The anytime subscription cancellation is handy for us too, as we seek for new collaborators 4 times a year, which makes the flexibility really helpful for us.”
Creators on #gifted have created over 10,000 beautiful pieces of unique content for brands
View Creators
Connect with influencers and content creators for contra gifting campaigns
No lock in contracts
Sign up as a brandAre you a creator? Get the #Gifted App
See exactly how #Gifted makes it ridiculously easy to collab with your target creators.
Watch the platform tour and discover how #Gifted can streamline your product seeding and UGC creation. Saving you time, hassle, and a whole lot of spreadsheets.
Skip the searches, cold emails, and DMs. With #Gifted, high-quality influencers who match all your targeting requirements, like location, age, and niche category, will start applying to collaborate on your gifting campaigns the same day you list them.
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Managing your gifting send-outs has never been easier thanks to in-app chat functionality and integrated shipping tools. Chat directly with influencers for contra-only placements, receive shipping information, and stay updated.
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With #Gifted’s highly vetted network of creators, over 80% of influencers activate—delivering content and posts directly to your ‘Completed Content’ section. All of our influencers are guaranteed contra-only gifting. Upgrade to the PRO plan and download fully licensed UGC for ads and track performance metrics like reach and engagement, all in one streamlined platform.
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Best value
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#gifted Basic
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#gifted Grow
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#gifted Pro
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| For up and coming brands experimenting with the power of creator marketing. | For brands & agencies looking to use creators at scale. | For brands and agencies hungering for fresh user generated content. | |
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A$99 /month Billed monthly |
A$149 /month Billed monthly |
A$349 /month Billed monthly |
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| Campaigns per month | 1 | 3 | Unlimited |
| Per campaign, match with creators, up to | 30 | 90 | Unlimited |
| Per campaign, gift creators, up to | 10 | 30 | Unlimited |
| Auto capture of Instagram, Youtube, and TikTok Content |
Does not include Instagram stories |
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| Granular targeting (age, gender, location etc) |
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| Content licensing (use of content for ads & amplification) |
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| Measure post performance (reach, engagement, likes) |
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| Priority customer support |
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| Exposure boost (creators see your campaign first) |
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| No contract, no lock-ins | No contract, no lock-ins | No contract, no lock-ins | |
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Best value
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#gifted Basic
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#gifted Grow
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#gifted Pro
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A$83 /month Billed Yearly |
A$125 /month Billed Yearly |
A$293 /month Billed Yearly |
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| Campaigns per month | 1 | 3 | Unlimited |
| Per campaign, match with creators, up to | 30 | 90 | Unlimited |
| Per campaign, gift creators, up to | 10 | 30 | Unlimited |
| Auto capture of Instagram, Youtube, and TikTok Content |
Does not include Instagram stories |
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| Granular targeting (age, gender, location etc) |
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| Content licensing (use of content for ads & amplification) |
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| Measure post performance (reach, engagement, likes) |
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| Priority customer support |
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| Exposure boost (creators see your campaign first) |
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| No contract, no lock-ins | No contract, no lock-ins | No contract, no lock-ins | |
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Download the app today.
If you are in #Gifted Pro subscription, you can gift as many people as you want. As for #Gifted Starter, you can only gift up to 10 creators per campaign. Meanwhile, #Gifted Grow can only gift up to 30 creators per campaign.
#gifted is designed to be used world over.
You sure do! You’ll be able to see all the influencers who are interested, view their profiles, their past reviews from brands, engagement rate, content, and so much more. They’ll even write you an application message as to why they want to be gifted! Then you pick the people who best align with your campaign goal.
We have a plan available for clients who want to use content for paid amplification, ads, on their home page, in newsletters etc. With the #Gifted PRO Subscription, you get full content licensing rights to use all influencer-created content for any online or digital marketing for as long as you're subscribed to the PRO plan.
If you are not on the PRO plan, you can repost the content organically on your feed, but you need to credit the creator, and you may not boost or amplify the post.
In paid influencer campaigns, a brand provides the brief, due dates and times, content approval process, and can have a lot more involvement in the creative process with the creator. Think of it like creating a collaborative advertising campaign with the creator - you are paying them to advertise your brand to their audience.
In contra gifting, you’re gifting your product or service to creators with the hope that they will love it and share their authentic feelings and experiences with their audience. Remember, mid-tier and macro-influencers normally get given products plus payment to collaborate and promote brands. If you only have contra available and not monetary compensation, then make sure you’re making it worth their while, and being realistic with your expectations on deliverables and time frames.
If you’d like someone to post on their social media channels, make sure the gift you are giving them is enticing, well presented, and something they are going to want to share with their followers.
#gifted has solved a lot of the pain points with contra gifting - instead of sliding into peoples DM’s hoping they might reply, or sending out product unsolicited and hoping someone might share something, we allow influencers to ‘opt in’ to what they receive and you to select from those who have expressed interest in collaborating with you. This means instead of 20-30% of creators posting from unsolicited gifting (that’s the average across the industry when using a PR agency or posting out directly from addresses sourced from social media), your success rate through gifted will be 80-90%!!
If your item is under $150 that's totally fine, of course you can still use #gifted! You just need to make a bundle that is over the $150 min value.
A great example is we have a tea brand who are a fab user of #gifted, and although their packs of tea are only valued at $11.95 each, they created a beautiful bundle for creators that included a teapot, teacup & saucer and a cute teaspoon, and a breakfast serving tray to serve tea in bed or on the sofa. This bought the total bundle value up to $168. This resulted in beautiful content that was perfectly on brand because they provided the props needed to make the collab a success!
Another example is a skincare brand that makes stick on eyepatches. These are valued at 29.95, but to increase the value of the item they gifted each influencer a bundle including a fluffy branded robe, slippers and a towelling headband to keep hair off their face while applying. Again, this bought the bundle over the min value and made it a really enticing package for the influencers to receive and share!
Think about your gift as a PR bundle, that you would send out to journalists and media when launching a product. You wouldn't just send them 20 x packs of tea - that wouldn't make them amazed by your brand! You’d think of a meaningful way to create a brand experience for them at home that also helps provide them with props to create cool content for you.
So we always say, the best measure of a collab getting approved on #gifted is ‘Is it fair?” “Is it fun?” and “would I do this collab myself?”.
#gifted is available for creators to sign up all over the globe! At the moment, about 85% of our creator base are located in Australia. As we launch into new markets this mix will always be changing.
You sure do! That’s all yours for doing your authentic review! :) Enjoy!
Please let the brand know so they can track it down for you. If you have problems contacting the brand, please contact [email protected].
Need to contact us? Visit hashgifted.com/contact or email us [email protected] and send us a note.
#gifted is designed to be used world over.
Everyday there are new gifts to swipe on, matched to your profile parameters including things like where you are based, your follower count, age, gender and interests. Each time a gift is approved, it will appear in the app in real time for you to check out! When you’re all caught up on gifts, you’ll see a screen to let you know you’re at the end of that days gifts, and all you need to do is wait till it refreshes with more gifts. We’ll send you a reminder notification too so you dont miss any goodies!
I wish there was a standard answer to this one! Some brands select creators the same day that they post their gift! Others pick a few people each week, over many months. Others might wait a few weeks to see who matches with their brand, and then make their selects. There’s no firm answer here, but rest assured if you swiped on the gift your interest has been sent to the brand and we’ll notify you if they want to gift you the goodies :)
Our system keeps everyone's follower count and engagement rates checked up to date, and flags any accounts that fall under these requirements.
Currently, #gifted is in the process of updating our creator requirements to meet the changing needs of our brands. More and more brands are asking us for creators with 3k followers on Instagram, 10k followers on TikTok and engagement rates above 1%.
We have also implemented more analytical tools to review a creator's audience, followers, engagement pod activity, and growth over time to ensure it is organic and doesn’t include any fraudulent audience.
If you still want to work with us, you'd need to meet these new requirements, but you can reapply at any time. :)
On #gifted, brands can either have a starter, grow, or PRO account. Brands with a PRO account have content licensing rights to the content created through gifted, as long as they remain subscribed to #Gifted.
You can easily see if a brand is on a PRO account by checking their profile before you match. It’s entirely up to you whether you want to proceed with the collaboration or not with a PRO brand. Not all PRO brands use content for amplification - some are PRO simply because it unlocks benefits for them like the ability to gift unlimited creators, set audience targeting, and receive story capture.
If a brand doesn’t have the PRO badge, they won’t have the rights to use your content beyond the agreed scope. All brands should credit you when they repost your content :) as an industry best practice.
The upside of working with PRO brands? If they use content created through #gifted by you across their paid social channels it boosts your visibility, strengthens your portfolio, and showcases you as a creator working with top-tier brands—opening the door for even more exciting opportunities down the line & likely grows your following!
No lock in contracts
Sign up as a brand
