Marc Jacobs Fragrances aimed to promote their diverse range of scents, each designed for a specific demographic and embodying its own unique personality and values. To achieve this, they needed a substantial number of creators who closely matched the distinct essence of each fragrance.

A key component of their marketing strategy involved generating a large volume of high-quality user-generated content (UGC) from micro-influencers. However, the primary challenges they faced were identifying the right creators and managing the UGC production process, which proved to be both time-consuming and resource-intensive.

To address these challenges, Marc Jacobs Fragrances sought an all-in-one platform capable of finding and managing authentic creators aligned with their brand values. This solution aimed to streamline the UGC production process, ensuring efficient and effective promotion of their fragrances.