Collabed with 38 influencers and achieved 1.8M+ Impressions.
453
Influencers matched to campaign
1.8M+
reached
570k+
content engagement across IG & TikTok

The challenge

GHD wanted to reach a large network of female influencers and needed a all-in-one tool to manage this. The process of recruiting influencers and ensuring prompt posting was time-consuming and challenging. They wanted to find influencers who could create engaging organic content about their own personal experience with the product in video style GRWM content that trends on TikTok’s & reels without a paid placement to ensure authenticity.

The solution

With #gifted’s proprietary matching algorithm and platform, GHD were able to generate 453 influencer applicants who matched their demographic requirements, and secured 54 influencers that perfectly matched their brand ethos. The influencers involved created a total of 64 UGC assets, doing GRWM TikTok videos and date-night reels to showcase their organic experience and opinion of the product - this amassed a reach of over 620,000 people. GHD continues to use #gifted for all of their product seeding initiatives with new product launches, as well as their ongoing influencer gifting strategy.

The Results

453
Influencer applicants
85%
Activation rate
620k
Combined followers
54
Influencers collabed
570k+
Engagements
64
UGC assets

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