Buckle up people - the balmy summer nights and beautiful content of Europe Summer is about to unfold all over our feeds. It’s the perfect time to think about your brand’s influencer gifting strategy and make the most of influencer collabs . From the crystal-clear waters of Santorini to the chic city backdrops of Paris, now’s the perfect time to get your product featured in the most enviable vacation moments for some stand-out UGC you can re-purpose across your own channels.
Influencers posting from Europe create serious FOMO and sky-high engagement. In fact, travel related posts see a whopping 30% higher engagement rate compared to other content types. European summer is the perfect season to promote sun protection, self-tanning and makeup products. Fashion brands can generate incredible footage of their apparel in stunning locations without the hefty campaign costs.
So, which Influencers are going to be travelling for Europe Summer ‘24?
1) 📍@natashajamadsen | 47k followers In 2022, Natasja made her mark as one of the handful of ‘Model Citizens’ featured on the annual Hot 100 . Gracing the covers of iconic publications like Vogue and Harper's Bazaar, and starring in high-profile campaigns for Urban Outfitters and Lee, Natasja has solidified her status as a quintessential influencer for brands aiming to achieve an elevated luxury impact. Her involvement guarantees a touch of sophistication and widespread visibility, making her an ideal partner for collaborations that seek to resonate with a discerning audience.
2) 📍@crrystalised | 31.8k followers Rheezy Rafs, known for her effortlessly cool Insta content is the perfect influencer to #gift for those looking for a fashion forward influencer with an edge. She plays on a mix of street chic and high fashion, appealing directly to a youthful, style-conscious audience. As Rheezy prepares to travel to Europe, her platform is a valuable asset for brands looking to expand their reach.
3) 📍@lefterisanestis | 59.6k followers Lefteris is not your typical IG influencer. Based in the UK, Lefteris combines his passions for fashion, lifestyle and travel with a keen interest in psychology. His engaging content includes posts rich in sophisticated cocktails and interior designs. Lefteris’s carefully curated account attracts those seeking inspiration and intellectual curiosity.
4) 📍@vmvv | 8.9k followers Veronica is a vibrant content creator from Western Australia, renowned for her engaging visual diary that blends her Australian and Filipino heritage with her love for travel, beauty, and lifestyle. Her Instagram showcases everything from her favourite cafes and sustainable beauty products to cozy home days and scenic accommodations. Known for creating compelling UGC reels in beauty, fitness, and fashion, Veronica consistently delivers outstanding results that resonate with her audience, making her a sought-after partner for brands looking to make a genuine impact.
5) 📍@miss.ella.binney | 24.4k followers Ella Binney is a fashion model and content creator known for her elegant and aspirational content alongside her partner. Ella’s Instagram features stylish fashion choices, sustainable home products, and intimate dining experiences. Her partnerships with brands like Princess Polly and Glassons, coupled with personal moments of renovation and romance, make her a relatable yet aspirational figure in the fashion and lifestyle space.
6) 📍@mayaberadii | 8k followers With over four years of content creation experience expertise on Instagram and TikTok, Maya specializes in beauty, fashion and lifestyle. Her influencer approach critiques traditional brand strategies that rely heavily on product-centric imagery, advocating instead for more human connection that makes products relatable and desirable to consumers.
7) 📍@tobie.jean | 115k followers Tobie Jean , a Fashion Nova ambassador from the GC, is set to captivate her followers this August as she makes way to Europe with her engaging and relatable content. Tobie seamlessly blends lifestyle with product highlights. As she incorporates local Eu aesthetics into her content this August, brands will benefit from her ability to authentically connect with audiences and drive tangible results through her effective promotional influencer gifting promotions.
8) 📍@roxannecambridge | 69.2k followers Roxanne Cambridge , your online bestie, is a fashion and lifestyle content creator. With high engagements on social media and host of the ‘Rise of Her’ podcast, Roxanne’s upcoming trip to Europe this summer offers a unique opportunity for brands to collab. Her engaging presence and commitment to female empowerment make her an ideal partner for brands that resonate with a diverse, growth-orientated audience.
9) 📍@milliebac | 8k followers Celebrated for her engaging beauty and fashion content, Millie is an excellent partner for brands seeking organic product placements, As she gears up for her European summer, her ability to creative informative and aesthetically pleasing reels shines, particularly in beauty and makeup. Her endorsements from showcasing hair tools by GHD to promoting SPF from Bali Body , demonstrate her knack for making everyday products feel essential. Millie’s european adventure offers brands a unique opp to expand their reach through her trust recommendations.
10) 📍@anita_tembleque | 119k followers Anita Tembleque is a standout IG influencer known for her travel and lifestyle content. Her Instagram is a treasure trove of food, beauty and daily experiences. Anita’s ability to create beautiful, repurposable content makes her an excellent partner for brands looking to enhance their social media with high-quality visuals. Collabing with Anita, especially for her Eu content, offers brands a cost-effective way to acquire polished visual assets and connect with her dedicated followers.
How do you gift your product to these Influencers?
To connect with these influencers and send them out your product for them to organically promote across their social channels, sign up to #Gifted .
The number 1 platform for all Influencer Gifting . Join brands like GHD , Frank Body and Marc Jacobs and streamline your organic gifting strategies now.
