The #Gift
A Frank Body Skincare Bundle
The Industry
Skincare
The Influencers
- Female
- 10k+ followers
- Beauty & Lifestyle
- Australia-wide
The challenge
The brand was seeking a user-friendly, fast, and effective solution for partnering with influencers. They aimed to simplify communication with creators and expedite content lead times. On other platforms they tried, they encountered long waits for assets and found many creators unresponsive, producing low-quality content that delayed their production timeline.
Their gifting strategy was not product-specific; instead, they aimed to generate general social buzz for the brand with young influencers in Australia who had a following of 10k+. With this in mind, they needed to be able to reach a large collection of influencers ongoing each month that could build brand awareness and loyalty.
The solution
#Gifted enabled Frank Body to connect with a large database of influencers with 10k+ followers who met their demographic requirements. They implemented an ongoing, broad gifting campaign and received 400 influencer applications.
Collaborating with 40 vetted influencers on the platform, they successfully halved their lead times, achieving an average turnaround from match to content posting of just 2 weeks. Additionally, they reached an impressive and growing audience of 597k views across Instagram and TikTok. The contra-gifting content they received was exactly what they were looking for. Influencers took their products and organically seeded them into GRWM, Routine and product review videos.
The Results
Similar case studies
Get social buzz at scale
Collaborate with multiple vetted influencers at once
Get a steady flow of organic UGC every month
Save time with our personalized influencer-matching algorithm + centralized chat feature
All easily managed in one place
