Using #gifted, Stanley ran multiple targeted campaigns designed to capture real-life moments through creator-led storytelling.Each brief encouraged creators to showcase Stanley products through natural content formats such as GRWMs, morning routines, daily vlogs, festive OOTDs, and coffee rituals , whether that meant sipping an iced latte on the school run, keeping a flat white hot through a commute, or taking a matcha on a morning dog walk.By gifting one hero product for content creation, paired with a Stanley Quencher as a bonus, creators felt genuinely valued while staying focused on producing high-quality, purposeful UGC. The result was a diverse content library that felt effortless, relatable, and highly reusable across Stanley’s own social channels.Through #gifted, Stanley was able to scale UGC production across multiple campaigns while maintaining creative consistency, building a bank of assets that showcased how their products fit seamlessly into modern, everyday lifestyles.