Using the #gifted platform, Vida Glow successfully connected with 14 inspiring wellness influencers who genuinely shared the brand's values and philosophies. These influencers, selected for their alignment with Vida Glow's emphasis on holistic and science-backed beauty, received a three-month supply of Vida Glow's collagen powder as part of their contra-gifting. This collaboration resulted in the creation of exceptional user-generated content (UGC) across Instagram and TikTok, without any direct influencer fees.

The influencers produced a variety of content, including educational reels, personal testimonials, and high-quality images, all of which highlighted the benefits of Vida Glow's products. This authentic and engaging content not only amplified Vida Glow's brand presence but also provided valuable assets that the company could repurpose across their own social media channels. Utilizing the #gifted PRO Plan, Vida Glow secured licensing rights to this content, ensuring they could leverage it fully to enhance their marketing efforts. This strategic use of UGC allowed Vida Glow to effectively showcase real-world results and maintain a consistent brand message, further establishing their credibility in the skincare and wellness market.