The #Gift
Statement furniture pieces across living, dining, bedroom & home décor categories
The Industry
Home, Furniture & Lifestyle
The Influencers
Lifestyle, interiors & family-focused creators
Homeowners, renters & stylists
Strong visual storytelling and aesthetic-led feeds
The challenge
Temple & Webster is known for its aspirational yet attainable approach to home styling. Their marketing strategy centres on showing furniture in lived-in spaces, not styled showrooms, with real people enjoying their homes.To support this, they needed a scalable way to consistently source high-quality UGC that felt authentic, premium, and visually aligned with the brand. Rather than mass-seeding products, Temple & Webster wanted a more intentional approach: gifting one influencer per furniture piece, allowing creators full creative control, and receiving assets they could confidently repurpose across their own channels.The challenge was sourcing the right creators for each piece , creators with homes, lighting, and aesthetics that naturally complemented the furniture, without adding operational complexity or creative friction.
The solution
Using #gifted, Temple & Webster built a seamless, ongoing gifting workflow designed specifically for UGC-first marketing.Each furniture piece was listed as its own campaign, allowing creators to opt in organically and style the product in their own space, their own way. With full creative freedom, influencers produced natural, high-quality content that showcased Temple & Webster furniture exactly how their audience expects to see it: styled, lived-in, and loved.In return, Temple & Webster received a library of premium UGC assets they could confidently reuse across their own social channels. Much of this content is now reposted directly to their Instagram, helping shape a feed that feels aspirational yet relatable, real homes, beautiful spaces, and furniture that genuinely fits into everyday life.By removing creative restrictions and simplifying the sourcing process, Temple & Webster transformed influencer gifting into a scalable UGC engine, one that fuels their social presence with authenticity at its core.
The Results
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