The #Gift

The Industry

The Influencers

Food, lifestyle and content creators

Aged 23–35

All genders

Australia-wide

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Ready to Contra Gift?

The challenge

The Bottomless Brunch and Mini-Golf gifting campaign was built to introduce Fun Lab to a younger, social audience — and show them that the venue isn't just for birthdays or big events.

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Think food, drinks and fun. A Sunday brunch with friends, with a side of mini-golf. An easy swap for the same cafe you always end up at, and a reason to actually make plans.

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The goal was simple: get the right creators through the door, let them experience it the way their audience would, and let the content tell the story. No special occasion needed — just a good time worth posting about.

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The solution

The brief landed with creators who already lived this lifestyle — food lovers, social planners, the friend in every group chat who picks the spot. Their content showed every angle of the experience: cocktails being poured, share plates hitting the table, putters in hand and groups falling around laughing.

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The result was a 100% creator posting rate and a content mix that leaned heavily into video, with reels and TikToks doing the heavy lifting on reach and engagement.

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So strong, in fact, that Fun Lab has continued to run gifting campaigns of the same kind across other venues — each one just as successful as the last.