$150 app voucher into 111 pieces of organic content and over a million in reach across QLD.

creators booked

31,773

Total engagements

1M+

Total Reach

The #Gift

3 × $50 vouchers (worth $150) redeemable in The Yiros Shop app and usable across the entire menu — wraps, plates, sides and all.

The Industry

Fast food, hospitality and quick-service dining

The Influencers

Food, lifestyle and content creators across Queensland — open to every follower size and
all genders

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Ready to Contra Gift?

The challenge

Getting The Yiros Shop in front of a hungry crowd

The Yiros Shop is Queensland's home of the char-grilled yiros — a fast, fresh,
app-first Greek street-food brand built for people on the move. Like every
quick-service brand, the job is simple to say and hard to do: stay top of mind,
get people craving, and turn that craving into an order.
Paid ads can buy attention, but they can't buy a recommendation. The Yiros
Shop wanted content that looked like the real thing — someone you follow,
unwrapping a yiros and reacting to that first bite. The brief was organic reach
across food, lifestyle and everyday content, captured by creators who could
make a Queensland audience hungry enough to open the app.

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The solution

How a $150 app voucher fired up 45 creators

Through #gifted, The Yiros Shop offered creators 3 × $50 vouchers
redeemable straight through its app, usable across the whole menu. No cash
fee, no rigid script — just a great feed and the freedom to share it their way.
The campaign was opened to food, lifestyle and content creators across
Queensland with any follower count, which is exactly why it worked at
scale. 248 creators applied and 45 were booked — a deep, diverse pool
spanning micro foodies to larger lifestyle voices, all reaching genuinely local
audiences. Because redemption ran through the app, every collaboration also
nudged creators (and their followers) toward the brand's own ordering
experience.