Scenic World is a long-standing #gifted partner that has welcomed creators to its New South Waleshome across multiple campaigns. Over time, it has used #gifted to do more than fill a feed —generating scroll-stopping content for paid ads and brand assets, fuelling its own social channels,and building genuine awareness and advocacy for the experience.This campaign leaned on an offer that practically sells itself. A Jurassic jungle of more than 60 lifesized animatronic dinosaurs, set deep in ancient rainforest, is exactly the kind of moment made tobe filmed and shared. Because the experience was so strong, the brief could stay refreshinglysimple: if you love dinosaurs, you're invited.That clarity shaped who Scenic World went after. The gift was opened to lifestyle, travel and contentcreators across NSW — families and couples front of mind — with selection prioritising audiencealignment over follower size, so the content would land with the exact travellers Scenic Worldwanted to reach.