Kimo Estate was searching for a platform to scale their influencer marketing initiatives and work with creators to generate content they could re purpose on Kimo’s channels as well as amplify their property via the gifted creators’ social channels . Their goal was to target creators within NSW/ACT and VIC to stay at their accommodation, capture video UGC footage of their experience, and showcase the idyllic escape. #gifted was able to match Kimo’s with creators with a following in Kimo’s target audience—couples, best friends, and solo travellers seeking an oasis to recharge.

Finding influencers who meet these criteria without incurring astronomical costs in engaging them with paid placements and flat fees was  challenging without #gifted, #gifted  influencers dedicated  two days to stay and document their experience. Kimo Estate needed to implement a solid strategy to build reach and brand awareness on social media while optimising costs and processes.

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