Drove 250k+ engagements and increased Hotel visits and Restaurant bookings
38
UGC assets received
82%
activation rate
553k+
content views across IG & TikTok

The challenge

Accor Hotels had worked with a few influencers in the past manually, but found it tricky to manage the collabs and handle chase ups. They were struggling to find influencers in the cities that their hotels and restaurants are located - Sydney, Melbourne and Brisbane. Timing was also crucial, with seasonality marketing needing to go out quick and goals having to be met, they needed a solution to quickly find and hire the right influencers

The solution

Accor Hotels increased both their in-hotel traffic and restaurant bookings via their influencer postings on #Gifted. They easily filtered and hired Instagram micro-influencers with 10k+ followers on average and 2% engagement rate in the cities the hotels & restaurants are located, through #Gifted.

The Results

523
Influencer applicants
82%
Activation rate
350k
Combined followers
34
Influencers collabed
553k
Engagements
35+
UGC assets

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Save time with our personalized influencer-matching algorithm + centralized chat feature

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Accor Hotels

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