Drove 250k+ engagements and increased Hotel visits and Restaurant bookings
38
UGC assets received
82%
activation rate
553k+
content views

The #Gift

The Industry

Tourism

The Influencers

  • Female & male
  • 3k+ followers
  • Travel & Lifestyle.
  • In specific regions NSW/VIC/QLD.

Ready to Contra Gift?

The challenge

Accor Hotels had previously engaged with influencers manually, but managing these collaborations and follow-ups proved challenging. They struggled to identify and connect with influencers based in key locations—Sydney, Melbourne, and Brisbane—where their hotels and restaurants are situated. This manual approach was time-consuming and often led to missed opportunities. Moreover, they found it difficult to ensure consistency and quality in the content produced by these influencers, further complicating their efforts to maintain a cohesive brand image.

Timing was another critical factor. Accor Hotels needed to launch seasonal marketing campaigns quickly to capitalise on market trends and meet their promotional goals. However, the traditional methods of finding and hiring influencers were too slow and cumbersome, often resulting in missed deadlines and suboptimal campaign outcomes. They required a streamlined solution that could accelerate the process of identifying, vetting, and collaborating with the right influencers, ensuring timely and effective marketing efforts.

The solution

Leveraging the #gifted platform, Accor Hotels significantly boosted both in-hotel traffic and restaurant bookings through strategic influencer collaborations. The platform's advanced filtering capabilities allowed them to seamlessly identify and engage Instagram micro-influencers, each with an average of 10k+ followers and a 2% engagement rate, specifically targeting the cities where their properties are located. This precision targeting enabled Accor Hotels to reach their desired audience more effectively, resulting in higher engagement and conversion rates.

Through #gifted, Accor Hotels streamlined the process of managing influencer relationships, from initial outreach to final content delivery. The platform's user-friendly interface made it easy for the marketing team to track campaign progress, measure the impact of influencer content, and ensure alignment with their brand values. They matched with 38 influencers in their various locations and received over 250k engagements on the content their influencers created.

The Results

523
Influencer applicants
82%
Activation rate
350k
Combined followers
34
Influencers collabed
553k
Engagements
35+
UGC assets

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Accor Hotels

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Results

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Gifts Received

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