How #gifted transformed their influencer strategy for authentic engagement and growth

600+

Influencers in NSW applied

ROAS

2 weeks

turn-around time from match to post

The #Gift

LVLY Flower Hamper

The Industry

Home & Interior

The Influencers

Any
5k+ followers
Home & Interior, Lifestyle
Australia-wide

Ready to Contra Gift?

The challenge

LVLY, your go-to for same-day flower delivery across Sydney, wanted to elevate their brand presence and reach new audiences with engaging and authentic content. They faced several challenges:

Finding the right influencers who resonate with their brand values and target audience was a lengthy process, often requiring a dedicated team member to manage outreach and negotiations. LVLY needed vibrant and engaging video content that they could repurpose across their social media and paid advertising channels, ensuring their unique gifting experience was showcased effectively. To boost their brand's authenticity and trust, LVLY needed local influencers whose followers genuinely engaged with their recommendations and were likely to convert into loyal customers. Maintaining a steady stream of fresh, relatable content that highlighted their diverse product range and personalised gifting options was a constant challenge.

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The solution

With #gifted, LVLY tapped into a pool of vetted, high-quality creators who were eager to showcase their beautiful blooms and fun gifts. The streamlined platform made it easy for LVLY to connect with influencers who perfectly matched their brand ethos and audience, reducing endless scrolling and manual outreach.

LVLY received a treasure trove of user-generated content, including videos and photos that captured the joy and excitement of their gifting experience. This content was repurposed across LVLY’s social media and advertising campaigns, driving higher engagement and conversions. They connected with Sydney-based influencers whose audiences were primed for local recommendations. This ensured that the content felt authentic and relevant, fostering trust and driving sales. With #gifted LVLY could maintain a consistent content calendar filled with diverse and creative posts. This kept their social media vibrant and their audience engaged, always showcasing something new and exciting.

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