Modibodi is changing the game for period care, making period underwear the new go-to product for women. By shifting away from tampons and pads, Modibodi offers a sustainable and cost-effective alternative that they want to push to become the norm. A HUGE task. How could they do this? Traditional advertising is one thing, but they need people talking and normalising their product. 

Influencers are leading the charge, an essential for driving social proof and building trust. They knew by having a range of influencers vouching for Modi Bodi, they could make it the ‘in’ thing for sanitary care. They just needed an easy process to reach out to these influencers without having to do multiple paid campaigns. 

As they looked to target the UK market, they also struggled to collect and source influencers in this region. They needed a way to easily find influencers in both demographics without much research from their end.