The #Gift
Koko Black Desserts Range
The Industry
Food
The Influencers
- Female
- 5k+ followers
- Lifestyle, Parenting
- NSW, Australia
- VIC, Australia
The challenge
Proudly Australian, Koko Black wanted to position themselves as the go-to for distinctly Aussie luxury chocolates. Just like Tim Tams and Twisties are beloved Aussie staples, they aimed to make Koko Black the chocolate that feels like a taste of home.
With native ingredients and the finest Australia has to offer, they needed to spread the word nationwide. Australians trust the voices and opinions of their community, so building authority and social proof in a genuine, natural way was crucial. The challenge? Figuring out how to drive this forward and make their mark.
The solution
To achieve their goal, they turned to the #gifted platform to source and tap into the power of Australian Influencers. By using the easy-to-use advanced targeting, they connected with influencers whose voices and opinions resonated deeply within the AU community.
The process was seamless, and Koko Black successfully reached over 700 aussie influencers across all states who were the perfect fit for amplifying their brand position. As a result, their luxurious chocolates were showcased to over 300,000 followers across the country, generating high quality social buzz. The campaign yielded 25 engaging reel and video assets of true Australians enjoying the Koko Black range They were then able to repurpose on their own social channels. The strategic outreach not only increased their visibility but ensured that the creators truly embodied and celebrated Koko Black’s distinctly Aussie identity.
The Results
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