A looks from new JAG Collections
Fashion
JAG wanted a hassle-free solution for running influencer gifting campaigns month after month. They needed a steady stream of influencers to receive gifts with each new product and seasonal launch, without dedicating excessive time to manually sourcing creators.
After facing problems with influencers not posting in the past, they needed to access influencers they knew were reliable and would post high quality content.
By utilising the #gifted platform, JAG transformed their product seeding campaigns, seamlessly connecting with a diverse pool of influencers who resonated with their brand ethos. The platform's robust targeting features allowed JAG to focus on influencers with over 20,000 followers in the fashion sector. This enabled them to efficiently approve and send out product pieces to a remarkable 400 influencer applicants across various campaigns.
Achieving an impressive 88% activation rate for influencers posting from matches—a feat previously unattainable through cold outreach—JAG saw a wide array of unique UGC assets, including reels, TikToks, and beautifully curated images. These assets were not only showcased on JAG's organic social channels to their 41.5k followers but also demonstrated the power of #gifted in helping them collaborate with top-tier influencers. The platform truly proved to be a game changer in enhancing their influencer partnerships.
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