The #Gift
H&M Womenswear
The Industry
Fashion
The Influencers
- Female
- 5k+ Followers
- Fashion, Lifestyle
- NSW, Australia
The challenge
H&M launched 9 ongoing campaigns aimed at different demographics and sought influencers with over 20,000 followers to build buzz and act as brand ambassadors. With a broad target audience spanning various categories, finding the right creators was a daunting task. The manual process of sifting through Instagram to identify suitable influencers in Australia was time-consuming and required dedicated personnel to source, contact, and maintain relationships.
H&M needed influencers for diverse campaigns, including male fashion creators, luxury fashion influencers, and parent influencers for kids' clothing promotion. Additionally, they aimed to generate excitement around specific items like a new pleather skirt and to organize events. They faced the challenge of finding a platform that could facilitate contra gifting and event attendance in targeted locations efficiently.
The solution
By leveraging the #gifted platform, H&M streamlined their product seeding campaigns and connected with a vast pool of influencers who aligned with their brand values. The platform enabled them to set specific metrics, targeting influencers with over 20,000 followers. This approach led to over 1,000 influencer applicants across all campaigns. H&M obtained a wealth of UGC assets, including reels, videos, and images.
The geo-targeting feature allowed for quick and efficient outreach to influencers for events, ensuring high attendance and engagement. This strategy not only significantly boosted their ROAS but took out a lot of time wasted in old school influencer gifting roll-outs.
The Results
Similar case studies
Get social buzz at scale
Collaborate with multiple vetted influencers at once
Get a steady flow of organic UGC every month
Save time with our personalized influencer-matching algorithm + centralized chat feature
All easily managed in one place
H&M
Objective
Since late 2023, H&M has launched five #gifted campaigns, showcasing their dedication to collaboration and fresh talent. Known globally for their affordable, chic apparel, H&M's foray into the #gifted space reinforces their commitment to finding new faces. Focusing on their Australian audiences, #gifted creators have had selections of new collections across their female, male and kids ranges. Some gifts have been nationwide, while others have targeted specific Australian states.
Results
Attracting hundreds of applicants, the global brand has reaped the rewards of tapping into each creators' unique approach to content.These initiatives have attracted hundreds of applications from influencers eager to collaborate with the global fashion giant. The campaigns have not only showcased H&M’s versatile and affordable fashion lines but have also demonstrated the brand's commitment to a diverse and inclusive representation of styles and bodies. The results have been overwhelmingly positive, enhancing H&M’s visibility and engagement across Instagram and TikTok. The power of #gifting reaffirms H&M's position as a leader in accessible fashion.
Gifts Received
