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The #Gift
A Fragrance of the Influencers choice
The Industry
Luxury Goods.
The Influencers
- Female & Male
- 3k+ followers
- Luxury & Lifestyle creators.
- Living within NSW who could visit their flagship store.
The challenge
Libertine faced the challenge of identifying luxury, high-end influencers in Sydney, NSW, whose values aligned seamlessly with the integrity of their brand. Manually searching for creators within this niche can be exceptionally time-consuming, particularly for smaller teams. Thus, they sought a tool to streamline the process of pinpointing these specific influencers.
Moreover, Libertine aimed to curate a robust portfolio of content that not only reflected their brand's aesthetic but also resonated with their target audience. They required influencers who embodied the characteristics of the customers frequenting their store.
The solution
With just one creative strategist, Libertine leveraged #gifted to swiftly discover ideal influencer profiles using the app's filter and matching algorithm. They found ample luxury influencers in Sydney, NSW to partner with.
Within a mere two weeks, they managed to match, ship products, and receive final content. This streamlined process significantly eased their workload, enabling them to acquire UGC assets and generate buzz at an unprecedented speed. By targeting influencers with a following of 10k+, they reached an impressive collective audience of 1.7 million followers and positioned Libertine as the number 1 luxury destination for perfumes in Sydney.
The Results
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