Boosted Product awareness with 103 collabs, and reached 2.7M+ followers.
+80%
CVR seeding campaign rought an 80% conversion rate and higher-quality content at scale.
100+
UGC Asssets
5M+
Impressions

The challenge

Bondi Sands leverages #gifted for their continuous influencer gifting initiatives but sought to utilize the platform to generate excitement and enhance conversions for their newest product, The Technocolour Face Tanning Serum. With their existing products enjoying a devoted following, introducing something new carried inherent risks, necessitating credibility through widespread influence. Their targeting criteria were expansive, requiring individuals representing diverse skin tones, types, and textures. They sought influencers to authentically review and integrate the product into their content in a manner consistent with their own identity and brand ethos.

The solution

With just one team member overseeing their #gifted account, Bondi Sands garnered over 2,000 influencer applications. Within a swift two-week timeframe, they successfully matched and gifted products to 103 influencers perfectly aligned with their demographic requirements. This streamlined methodology resulted in a time savings of four weeks compared to their previous approach. Bondi Sands achieved remarkable results, generating +5M impressions across Instagram and TikTok. Additionally, they produced more than 100 real-time, authentic, personalized video reviews, effectively establishing credibility and generating buzz for the Technocolour Face Tanning Serum.

The Results

2000+
Influencer applicants
86%
Activation rate
2.7M+
Combined followers
103
Influencers collabed
5.7M+
Engagements
100+
UGC assets

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