Boosted Product awareness with 103 collabs, and reached 2.7M+ followers.

+80%

CVR seeding campaign rought an 80% conversion rate and higher-quality content at scale.

100+

UGC Asssets

5M+

Impressions

The #Gift

Technocolour Face Tanning Serum.

The Industry

Beauty

The Influencers

Females.
3k+ Followers.
Age 18 - 25
Beauty & Lifestyle
Australia-wide.

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Ready to Contra Gift?

The challenge

Bondi Sands sought to utilize the platform to generate excitement and increase conversions for their newest product, The Technocolour Face Tanning Serum. With their existing products enjoying a devoted following, introducing something new carried inherent risks, necessitating credibility through widespread influence.

Their targeting criteria were expansive, requiring individuals representing diverse skin tones, types, and textures. They needed influencers to authentically review and integrate the product into their content in a manner consistent with their own identity and brand ethos.

The solution

With just one team member overseeing their #gifted account, Bondi Sands had over 400 influencer applications. Within a swift two-week timeframe, they successfully matched and gifted products to 46 influencers perfectly aligned with their demographic requirements. This streamlined methodology resulted in a time savings of four weeks compared to their previous approach.

Bondi Sands achieved remarkable results, generating +5M impressions across Instagram and TikTok. Additionally, they produced more than 40 real-time, authentic, personalized video reviews, effectively establishing credibility and generating buzz for the Technocolour Face Tanning Serum.