Elllessee sought a method to source high-quality UGC at scale for paid media and manage influencer partnerships seamlessly. They wanted content that was authentic and didn't feel contrived, so paid influencer campaigns were ruled out. Their goal was to reach a large number of micro-influencers skilled in content creation without spending unnecessary time sourcing and establishing relationships.

They had a diverse range of clothing collections to promote, and despite having a dedicated team, communicating with influencers through emails and DMs proved to be challenging and time-consuming. This manual process became particularly cumbersome when the brand needed to scale content creation.