Koh needed an all-in-one tool to manage their influencer marketing campaigns. Their goals were clear: grow brand awareness, influence purchasing decisions through social proof, and gather a substantial collection of UGC content showcasing their cleaning products in action. They aimed for content that was organic and personable, which they could redistribute across their own channels.

Their focus was on collaborating with micro-influencers across niche categories, who could dedicate more time to creating beautiful content. However, the process of recruiting influencers and ensuring timely posts proved to be time-consuming and challenging—an obstacle they couldn't afford.

Koh needed a fast, reliable stream of content. They sought a solution that would simplify the recruitment process and ensure prompt posting, allowing them to quickly generate the high-quality, authentic content they desired.

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