The #Gift
Sportscraft Collection
The Industry
Fashion
The Influencers
- Female
- 10k+ followers
- Fashion, Lifestyle
- 35y.o & above
- Australia-wide
The challenge
Sportscraft runs multiple campaigns year-round, each targeting a unique audience. From plus-size female influencers to dads for Father's Day, they needed to generate buzz fast across diverse categories. However, sourcing the right creators quickly became a time-consuming and costly challenge.
They needed a service that could swiftly connect them with their ideal demographics and cut down the time spent on research and managing spreadsheets.
The solution
Sportscraft turned to #gifted’s all-in-one platform to streamline their influencer efforts and build buzz for their diverse campaigns. With #gifted, they effortlessly connected with the perfect creators for each launch, thanks to the high-quality vetted creator database on hand.
Leveraging #gifted’s advanced demographic targeting, Sportscraft matched with 120 influencers across various categories in record time. This efficient approach led to the creation of over 90 high-quality, authentic UGC assets, perfectly capturing the essence of their campaigns.
Thanks to #gifted, Sportscraft saved valuable time and significantly reduced costs, allowing them to focus on creating exceptional products and memorable campaigns.
The Results
Similar case studies
Get social buzz at scale
Collaborate with multiple vetted influencers at once
Get a steady flow of organic UGC every month
Save time with our personalized influencer-matching algorithm + centralized chat feature
All easily managed in one place
Sportscraft
Objective
Sportscraft was looking to engage influencers and fashion enthusiasts to welcome the warm weather with Sportscraft's October utility range, featuring subtly sweet styles in linen. Seeking to collaborate with individuals who resonate with timeless pieces and capture their unique styling perspectives. By gifting them a special look from their new upcoming range, influencers were encouraged to create captivating content that brings Sportscraft's fashion to life. This initiative aimed to amplify brand awareness, leverage diverse creative expressions, and foster a community that appreciates and embodies the essence of Sportscraft's trusted male and female fashion since 1914.
Results
Through the #Gifted platform, Sportscraft have created a total of 10 carefully curated gifts. These gifts have been matched to an impressive cohort of 1077 creators who align with the essence of Sportscraft. In matching with over 40 influencers, the engagement and enthusiasm displayed by these creators in showcasing our timeless pieces not only contribute to heightened brand awareness but also exemplify the diverse and unique ways in which Sportscraft resonates with individuals. The continued impact of these collaborations celebrates the intersection of fashion, creativity, and individual style - the Sportscraft signature.
Gifts Received
