Our objective is to engage influencers and fashion enthusiasts to welcome the warm weather with Sportscraft's October utility range, featuring subtly sweet styles in linen. We aim to collaborate with individuals who resonate with our timeless pieces and can showcase their unique styling perspectives. By gifting them a special look from our new upcoming range, we seek to encourage influencers to create captivating content that brings Sportscraft's fashion to life. Through this initiative, we aim to amplify brand awareness, leverage diverse creative expressions, and foster a community that appreciates and embodies the essence of Sportscraft's trusted men's and women's fashion since 1914.
We are delighted to share the successful results of our collaboration initiative with influencers and fashion enthusiasts to welcome Sportscraft's October utility range. Through the #Gifted platform, we have created a total of 10 gifts, carefully curated from our upcoming range. These gifts have been matched to an impressive cohort of 1077 creators who align with the essence of Sportscraft.
Furthermore, our collaboration has led to the booking of 41 creators who have embraced the challenge of bringing Sportscraft's subtly sweet linen styles to life. The engagement and enthusiasm displayed by these creators in showcasing our timeless pieces not only contribute to heightened brand awareness but also exemplify the diverse and unique ways in which Sportscraft resonates with individuals. We look forward to the continued impact of these collaborations as we celebrate the intersection of fashion, creativity, and individual style.